Why Your Marketing £££s Have Not Paid Off
Every business needs to market itself, to get the word out about the availability, uniqueness, and quality of its goods and services. In the increasingly competitive day spa industry it’s important to make potential customers aware of a company’s distinctive qualities. As a result of all this competition, it’s also become more expensive to attract and expand on sales. Many spa owners have become disillusioned with the investment return of conventional advertising and promotion; particularly print ads in newspapers, circulars, and magazines. The few businesses that can afford television and radio spots have seen returns even more disappointing. Product and...